Wausau Tile


CWIMA has a strong member base consisting of incredible partners who share a common goal of inspiring the next generation to pursue careers in manufacturing. 

This month, we are proud to highlight Wausau Tile as they celebrate their 70th year. Wausau Tile recognizes the importance of continuing education in maintaining a successful operation and continuously creates and updates content based around this mission. 

A little about Wausau Tile is that they have created the industry’s strongest, longest-lasting architectural pavers that give architects and designers unmatched creative control.

Their state-of-the-art process uses more than 650 tons of compressive strength to forge a precisely engineered two-part mix into singular, 9,500 PSI-rated pavers that outperform the competition – in strength, durability, resistance to freeze-thaw damage, and aesthetics.

It’s not just concrete they're working with – it’s a recipe designed for success with ingredients and aggregates that must be mixed within a fraction of a percent to get specific outcomes. 

This all happens in their cutting-edge 100,000-square foot paver manufacturing facility, which gives our customers greater color, size and custom capabilities. Simply put: if you can dream it, they can do it. Wausau Tile‘s high-quality concrete pavers are made stronger, delivered and installed more efficiently, and crafted to bring any vision to life.

Wausau Tile offers courses on concrete usage, how to's, wind uplift, and so much more; which are accessible to everyone at no cost. Additionally, professionals can earn credits towards AIA and ASLA certification by completing these courses.

Explore more about these courses and learn more about all that Wausau Tile is up to:



5 Tips for a Great Interview!

5 Tips for a Great Interview!

Preparing for an interview is one of the best ways to avoid feeling nervous, so don’t underestimate the rewards you will reap by taking the following steps:

  1. Prepare! Even if you are applying for a job that you feel confident about performing the responsibilities, it’s still important to take some time to re-read your resume and the job posting. Look at sample interview questions - they can easily be found on the internet and then think through how you would answer. Talk with friends and family members about the interview process and ask them to share some of their interview experiences.  

  2. Look at the job posting and your resume to see what experiences or stories you could highlight during the interview that are relevant to the position for which you are applying. Make sure that your resume genuinely reflects your work history, including job titles and dates you were employed.

  3. Use your active listening skills. Active listening is giving full attention to the interviewer and offering non-verbal feedback, such as a smile, a nod, or a slight lean forward to show your interest. This conveys that you are enthusiastic about the job. Active listening also allows you to better hear important job requirements and better hear and understand the questions.  

  4. Respond fully to the questions. If you do not understand the question, ask the interviewer to repeat the question or ask for classification. Answer succinctly and confidently.

  5. Mean business! Help the interviewer visualize you in the role by communicating about the job and the business in a professional manner. When given an opportunity to engage in small talk, typically in the beginning of the interview, ask questions about the business. Make sure you maintain good posture and dress for the work culture. If you are unsure of what that is, ask prior to the interview.  

Tips and Tricks for a Great Job Fair Experience

Tips and Tricks for a Great Job Fair Experience
  1. Dress to make a good first impression. Business casual is acceptable but make sure your clothing is neat and clean.  

  2. Go to the employer! Don’t wait for the employer to reach out to you. Introduce yourself and be prepared to ask a question about the business, job opportunities, internships, etc.

  3. Prepare! Before the job fair, practice how you would answer conversational questions, “What kind of work are you looking for? Why are you interested in my company? Tell me a little bit about yourself?”

  4. Share something unique about yourself to stand out among the other job fair participants.  

  5. Have fun! Job fairs are a great opportunity to practice your interview skills in a less formal environment.  

What’s Cool About a Career in Manufacturing

What’s Cool About a Career in Manufacturing
  1. You get to work in a casual environment.

  2. You have many opportunities for improvement/advancement. 

  3. There are many different jobs to choose from.

  4. Your work is “hands on.”

  5. You get the satisfaction of seeing the end result of your efforts right away.

  6. You work with many different types of people (different ages, cultures, backgrounds, positions).

  7. You constantly learn new things.

  8. You work in a team-oriented workplace, solving problems together.

  9. You can choose from different shifts.

  10. You get a wide variety of work assignments.

  11. Every team member is responsible for product quality.

  12. Often manufacturing companies pay your tuition for any training you may need for the job you are performing or a job you will have in the future. 

Manufacturing drives our local and national economy.  Factories produce products and create jobs that keep our state and country strong. 

Building a Personal Brand

Building a Personal Brand

Personal branding is a way a person wants to be seen and known. Why is personal branding important? People make choices every day that help build their brand. When it is time to enter the working world, a personal brand is what an employer will consider. If your current or future employer viewed your social networking accounts, status, updates, tweets, postings from friends or other public pictures or writings, what impression would they have of you.  

How to build a personal brand?

  • Start now! Once words, pictures, content is posted, it will be difficult or impossible to remove.  Before posting anything, ask yourself if it is something you would want to explain to a future employer? 

  • Your personal brand should convey truthfully the positive aspects about yourself.

  • Companies express themselves through their actions, appearance, and choices – all of which build a reputation.  Choices you make now are part of the brand you are building.